Priority Plus Financial Review

Priority Plus Financial Review: Legit or Scam?

Priority Plus Financial is a leading financial consulting company based in Irvine, CA, known for its tailored loan solutions and innovative approach to consumer finance. As a BBB-accredited company, they have earned a good reputation in the industry, offering services that significantly improve the financial lives of their members.

They specialize in providing various financial products and services, including offering a debt consolidation loan mailer with an interest rate determined by the borrower’s history. Their annual percentage rates (APRs) range from 5.49% to 29.99%, accommodating a broad spectrum of financial needs.

This blog post will dive deeper into the company, exploring its services, customer feedback, commitment to customer service, success rate, and more. Stay tuned to learn if Priority Plus Financial is the right choice for your financial needs.

Who are Priority Plus Financial?

Priority Plus Financial is a leading company in the consumer finance industry, recognized for its unique approach to lending. Established three years ago by brothers Brandon and Todd Avila, the company operates from its home base in the Newport Beach office. Their innovative approach to finance is evident in their personalized loan solutions tailored to fit each consumer’s profile, needs, and objectives.

The company offers competitive interest rates ranging from 5.49% to 29.99% APR for first-time borrowers, making them an attractive choice for those seeking financing solutions.

Priority Plus Financial operates from the sunny city of Costa Mesa, California, where they continue to push boundaries in the consumer finance industry, providing trusted and reliable services to their customers.


Priority Plus Financial is located in Costa Mesa, California. Here is their official address:

If you need to contact them, you can contact them. You can also visit their LinkedIn page for more information about the company.


Priority Plus Financial is a leading provider in the consumer finance industry and offers a range of services to cater to the various financial needs of its customers.

  • Debt Consolidation Loans – Priority Plus Financial offers debt consolidation loans that can aid in debt relief by simplifying payments and potentially providing a faster repayment plan.
  • Personal Loans – They provide annual percentage rates (APRs) ranging from 5.49% to 29.99% for first-time borrowers. This helps individuals finance their needs at relatively competitive rates.
  • Credit Repair Services – Credit repair services help individuals improve their credit scores and financial health.
Boost Your Credit Score - Easy Steps to Follow for Financial Freedom
  • Visa Balance Transfers – Customers can transfer high-rate debt to a Priority Plus Visa at an 8.99% APR with no balance transfer fee, providing a cost-effective solution for managing and reducing debt.

The company has been accredited by the Better Business Bureau (BBB) since 2020 and holds an A+ rating, attests to its commitment to providing reliable and quality services. Furthermore, they have received positive feedback for their excellent customer service.

Secretary of State Information

The California Secretary of State’s business database contains information about Priority Plus Financial.

Priority Plus Financial - Secretary of State infromation

This could be due to various factors, including the company operating under a different legal name or having a non-public registration. However, without further specifics, providing conclusive information is difficult.

Please note that while the Secretary of State Information can often provide valuable insights about a company’s registration and ownership, it’s also essential to consider other sources for a comprehensive understanding of the company, including those discussed in other sections of this article.

For more detailed or specific information about Priority Plus Financial’s registration or business status, consider contacting the California Secretary of State’s office directly.

Licenses and Accreditations

Priority Plus Financial is a reputable company with several licenses and accreditations. They are committed to operating transparently and responsibly, with the proper permissions and endorsements.

  • Better Business Bureau (BBB) Accreditation: The company has been BBB accredited since 7/22/2020, which testifies to its business integrity and customer service commitment.

Please note that the above information has been gathered from reliable sources as of the date of this blog post. Please visit the official Priority Plus Financial website or contact them directly for the most current and accurate information.

Offer Mail Example

Here’s an example of Priority Plus Financial mail that you can get:

Priority Plus Financial - Mail - Font
Priority Plus Financial - Mail - Back

Official Website

The official website of Priority Plus Financial provides a wealth of information about the company’s services and features, making it a comprehensive platform for anyone interested in its offerings.

Priority Plus Financial - Official website
  • Online Application Process: The website provides an online application process where customers can apply for their services directly on the website.
  • Detailed Information on APR Rates: The website provides information about their Annual Percentage Rates (APRs) for first-time borrowers. This ranges from 5.49% APR to 29.99% APR.
  • Customer Support: It provides a platform for users to request quotes, check reviews, publish complaints, and get customer support.
  • Tools and Resources: It also provides various tools for communication, public forums, commerce platforms, and other resources to its users.

Given the information on the website, Priority Plus Financial has tried to ensure transparency and ease of use for its customers. The website is a comprehensive platform offering detailed information about their services and the necessary tools and resources.

Please note that all the information is based on the search result observations, and the actual website should be visited for a more comprehensive review.

LinkedIn Profile

Priority Plus Financial has a LinkedIn profile with 56 followers and 8 employees. The company is described as a leader in consumer finance, focusing on its clients’ specific profiles, needs, and goals.

Priority Plus Financial - LinkedIn profile

Please note that while key company figures on LinkedIn can provide some insight into the company, it does not guarantee the quality or legitimacy of the company’s operations or services.

All potential clients and partners are strongly advised to conduct thorough research before making business decisions.

Commitment to Customer Service and Success

At Priority Plus Financial, customers are always a top priority. Multiple reviews indicate a high level of satisfaction with the company’s services. One customer said they felt like they were their “#1 priority”.

The company is known for its patient, helpful, and knowledgeable customer service. This is supported by their high BBB rating of 4.53 out of 5 and their A+ rating.

Despite this, they have received 6 complaints in the last 3 years, which have all been addressed.

Their commitment to success is reflected in their swift process – a mere five-minute application process, with funds in a customer’s account within 48 hours.

Priority Plus Financial’s commitment to customer service and success is apparent in its high ratings and satisfied customer reviews.

Better Business Bureau (BBB) Rating

According to the Better Business Bureau (BBB), Priority Plus Financial has been accredited since July 22, 2020. They have A+ business accreditation and a 4.53 out of 5 score based on more than 75 customer reviews on BBB.

Priority Plus Financial - BBB rating

Here are some key points:

  • Customer Feedback: Hold an excellent customer service and care record, with positive reviews highlighting the company’s commitment to its clients.
  • Complaints: Over the last 3 years, there have been 6 complaints registered with the BBB about Priority Plus Financial.
  • Resolution of disputes: The BBB report shows that Priority Plus Financial has shown a good faith effort to resolve any disputes brought to its attention, meeting all BBB accreditation standards.

However, potential clients must do their due diligence and research before committing to financial services.

Trustpilot Rating

Priority Plus Financial has a 3.8-star rating on Trustpilot. This rating is based on reviews from two customers.

Priority Plus Financial - Trustpilot rating

Due to the limited number of reviews, it’s difficult to draw a holistic view of customer experience from this platform alone. For more comprehensive feedback, consider looking at other review platforms or directly contacting the company for more information.

It’s important to consider that customer experiences vary greatly, and a small sample may not represent the entire customer base.

Google Reviews Rating

Priority Plus Financial has received substantial customer feedback on Google Reviews. As of the time of writing this review, they have a rating of 4.4 out of 5 based on 156 reviews.

Priority Plus Financial - Google Reviews rating

Feedback Highlights

Here are some highlights from the reviews:

  • Many customers praise the company’s excellent customer service.
  • Customers feel like they are the company’s priority.

Please note that reviews and ratings can fluctuate over time. We recommend potential customers of Priority Plus Financial check the most recent reviews for the most accurate understanding of the company’s current performance.

Best Company Rating

Unfortunately, no specific information about Priority Plus Financial’s rating and customer feedback on Best Company is available. The company has no dedicated page or section on Best Company’s platform where customers can leave reviews or ratings.

For Priority Plus Financial’s most accurate and recent customer reviews and ratings, consider visiting other platforms such as Better Business Bureau, Trustpilot, or Google Reviews.

Stay tuned for updates in case any new information emerges.

Success Rate

Unfortunately, there is no publicly available information about the success rate of Priority Plus Financial. As a potential customer or client, it’s important to seek further details directly from the company and request testimonials or case studies if possible.

Pros and Cons


  1. Excellent Customer Service: Priority Plus Financial is noted for its excellent customer service. Previous customers have reported feeling valued and cared for by the company’s representatives.
  2. Good BBB Rating: Priority Plus Financial has an A+ rating on the Better Business Bureau, suggesting that it adheres to high standards of business conduct.
  3. Variety of Services: Priority Plus Financial offers various services, including debt settlement and consolidation, to help customers get out of debt.


  1. Some Customer Complaints: Though relatively minimal, there have been some customer complaints about Priority Plus Financial in recent years.
  2. Service Terminology Confusion: The company refers to its debt consolidation services as “unsecured loans,” which may confuse some clients.
  3. Use of Brokers: Priority Plus Financial utilizes brokers in California, which may not suit all clients’ needs or preferences.

Priority Plus Financial Alternatives

Based on my personal experience, the best alternative for any loan is a personal emergency fund. Here’s how you built it with no effort (check the autopilot section):

Emergency Fund - A Comprehensive Guide for Financial Planning

Numerous alternatives to Priority Plus Financial offer diverse services and solutions in consumer finance provision.

Here are some of the top consumer finance providers in the US that can serve as potential alternatives:

  1. LendingClub Corp: An American peer-to-peer lending company headquartered in San Francisco, California.
  2. Nelnet: A United States-based conglomerate that administers and repays student loans and other educational financial services.
  3. Santander Consumer USA Holdings Inc: A public, full-service consumer finance company focused on vehicle finance and third-party servicing.
  4. American Express: Known for its credit card, charge card, and traveler’s cheque businesses.
  5. Capital One Financial: A bank holding company specializing in credit cards, auto loans, banking, and savings accounts.

Each of these alternatives has its unique offerings and advantages. It’s important to compare and consider these options based on your financial needs and circumstances.

Please note that the suitability of each alternative will depend on your specific financial situation and needs. Always consult with a financial advisor before making any decisions.


Is Priority Plus Financial a legitimate company?

Priority Plus Financial is an official legal entity operating in Irvine, California. It has held a Better Business Bureau accreditation since 2020. The firm offers legitimate debt management services, as evident from their customer reviews and services, such as debt settlement and financial consultation, especially for people impacted economically by the pandemic.

What type of company is Priority Plus Financial?

Priority Plus Financial is a for-profit organization operating in the consumer finance sector. They excel in lending services with a special focus on debt settlement. Catering to all credit types, they employ a unique approach to lending, making them a leader in their industry.

How can I get debt relief?

There are several ways to get debt relief: apply for an income-driven repayment plan, seek advice from a HUD-certified counselor, consider a nonprofit credit counseling agency, or contact your creditors directly. Review your budget to understand your financial situation. Various debt relief or settlement companies can renegotiate or change your debt terms.


In conclusion, Priority Plus Financial has established itself as a reliable and high-performing company in financial services, particularly in debt consolidation loans and debt relief services. The company is BBB accredited and maintains an impressive 4.53/5 rating on BBB, indicating high customer satisfaction.

Throughout various customer feedback, Priority Plus is consistently praised for its excellent customer service and streamlined application processes. However, as with any financial service, potential clients are advised to consider the pros and cons before committing.

Aside from providing high-quality services to individuals seeking financial relief, Priority Plus Financial has experienced significant growth, boasting 70 employees and $20 million in sales last year. This is a testament to the company’s credibility and success in the industry.

Overall, the reviews and feedback point to a company prioritizing customer satisfaction and delivering on their offerings. Priority Plus Financial, based in California, has used several brokers to expand its reach and maintain its high standard of service.

However, future customers are always encouraged to research and consider their financial situation when engaging in any financial service. This review aims to provide a comprehensive overview, but the final decision always lies with the individual.

In light of all the information presented in this review, it appears that Priority Plus Financial is a legitimate company committed to improving the financial circumstances of its clients.

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